Automate your incrementality.

Save time and money with Northbeam’s easy-to-set-up and laser-accurate incrementality testing. Available now.

Trusted by 800+ companies

Incrementality was broken.
We fixed it.

Automated test setup.

Launch precise incrementality tests in minutes while Northbeam handles the design, guardrails, and validation. Just set your goal and launch.

Trusted results in one place.

See true lift without juggling spreadsheets or stitched-together reports. Everything you need to make confident decisions lives in one platform.

From insights to immediate action.

Northbeam translates results into clear guidance: scale winners, cut waste, and prove impact.

You deserve marketing clarity.

Northbeam makes incrementality testing easy and automated while keeping test results valid and precise. Replace guesswork with real, actionable answers.

RESULTS YOU CAN TRUST

Clear, credible, and conclusive.

Unlike other incrementality platforms, every test is designed to maximize confidence, account for conversion lag, and deliver reliable insights.

‍Every test delivers certainty.

FULLY AUTOMATED

Focus on growth, not logistics.

Northbeam generates experiment designs based on spend, channel mix, conversion lag, and your KPIs. Tests are created directly in Northbeam and executed in minutes with no spreadsheets and no manual setup.

Execute cleaner tests with less work.

END-TO-END MEASUREMENT

MTA, MMM, and Incrementality, unified.

All your measurement frameworks in one platform, powered by the same first-party attribution data.

Get a complete performance picture without switching between tools.

ACTION-ORIENTED

Get clear strategic action.

Northbeam delivers personalized strategy recommendations based on the results of each incrementality test.

Once your test is complete, you’ll know exactly what to do next to optimize performance.

What makes Northbeam better?

Solving the challenges of modern incrementality, one test at a time.

Bias-proof by design.

Northbeam keeps test and control groups balanced despite regional variability or market shocks, ensuring clean tests.

Always-on validation.

Northbeam continuously verifies that each test is executing as designed, alerting you when changes occur that could affect test validity.

Testing that runs itself.

Northbeam dynamically adjusts pacing, spend, and cooldowns to preserve test integrity without manual intervention.

case studies

Hear what our customers say.

“I check in every day. Our CFO checks in. Our CEO checks in. It’s the first look of the day for all of us.”

“I’m not really sure how I would do my job without Northbeam. We’re really excited to continue partnering with Northbeam as privacy changes make our jobs just that much harder.”

“Northbeam provides us with insights into our performance and shows us where we can improve, and the machine learning capabilities were better than the models that the competition was offering.”

“When it comes to strategic decision-making, Northbeam is the only companion I trust. I rely on it every single day, and my team wouldn’t be where we are without its insights.”

“With Northbeam, we unlocked attribution at the tactical level and creative level, which allowed us to scale our programs and justify our investments.”

“We’ve tried all kinds of agencies, vendors, and softwares and Northbeam was the ones that really knew what we were doing as a growth marketing operation.”

“I just can’t envision a world where a brand would be ramping up direct-to-consumer spend and not using a tool like Northbeam.”