Master the Mechanics of Scalable Growth

Master the Mechanics of
Scalable Growth

Dive into strategy, trends, and actionable insights to power data-driven growth.
January 16, 2026
Whitepaper
21
 min read

Whitepaper: 2025 Year In Review

A data-backed look at how ecommerce performed in 2025, including where growth concentrated, where efficiency swung, and how results differed by size, industry, and channel.

Andrew Kaszuba
Head of Insights
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March 27, 2026
Blog

The $100k–$200k monthly spend band is Amazon's efficiency frontier

Why the $100k–$200k monthly spend tier succeeded
Humza Khan
March 26, 2026
Blog

What is gross profit? Definition, formula, & examples

And why marketers should care
Jack Browning
March 25, 2026
Blog

How to calculate marginal cost: Formula, examples, and calculator

A step-by-step guide to marginal cost
Jack Browning
March 24, 2026
Blog

Planning Q1–Q2 2026: Lessons from Last Year's Performance Patterns

Early 2026 revenue is stronger, but new-customer economics remain under pressure
Eric Traub
March 19, 2026
Blog

Attribution Models 101: From First-Touch to Linear

And how to choose the right window
Jack Browning
March 17, 2026
Blog

Behavioral Segmentation: How to Build Audiences from Actions

With examples and use cases
Jack Browning
March 13, 2026
Blog

February 2026 Data: How Enterprise Businesses Are Performing

When Growth Outpaces Efficiency, the New-Customer Numbers Tell the Real Story
Andrew Kaszuba
March 11, 2026
Blog

UPT (Units per Transaction) Explained: How to Calculate and Improve Retail Performance

Use Units per Transaction to Grow basket size profitably
Jack Browning
March 9, 2026
Blog

Data Mapping Demystified: How to Connect and Visualize Your Data Sources

Data mapping examples, visualization frameworks, and governance best practices for marketing and analytics teams
Jack Browning
March 3, 2026
Blog

How to Calculate CPM: Formula, Examples, and a CPM Calculator

Use Cost Per Mille responsibly as an exposure signal
Jack Browning
March 2, 2026
Blog

How to Identify Anonymous Website Visitors and Boost B2B Leads

Turn Anonymous Traffic Into Account-Level Insight
Jack Browning
February 25, 2026
Blog

The Cost Of Growth: What 2025 Teaches DTC Businesses About Unit Economics In 2026

Growth is back…but at what cost?
Brayden Cruz
February 23, 2026
Blog

How to Measure Content Marketing ROI (and Why Marketers Struggle with It)

A practical guide to measuring content impact across the marketing funnel
Jack Browning
February 18, 2026
Blog

January 2026 Benchmarks: The Gap Between Typical And Top Performing Businesses

The gap between median and top-quartile performance in January shows what disciplined growth actually looks like in 2026.
CJ Hunter
February 16, 2026
Blog

Lead Attribution to Revenue: Tracking Marketing’s Impact on Sales

How to Connect Marketing Activity to Pipeline and Revenue
Jack Browning
February 12, 2026
Blog

When Marketing Intelligence Fails (And How to Fix It Before It Costs You)

What to Avoid When Scaling Marketing Data
Jack Browning
February 11, 2026
Blog

Industry Power Rankings: Which Ecommerce Verticals Actually Won 2025?

2025 Was A Year Of Trade-Offs, Not Universal Wins
CJ Hunter
February 10, 2026
Blog

Setting SEO Objectives: How to Align Search Metrics with Business Goals

Define, Measure, And Operationalize SEO Objectives
Jack Browning
February 5, 2026
Blog

Marketing Intelligence: Using Data to Outsmart Your Competition

Turn Performance Data and Market Signals Into a Competitive Advantage
Jack Browning
February 4, 2026
Blog

The Struggle Under $5M: Why Early-Stage Businesses Saw Revenue Declines In 2025

Growth headlines hid a painful reality; what are the lessons for 2026?
Humza Khan
February 3, 2026
Blog

What Does AOV Stand For? Increasing Your Average Order Value In Ecommerce

How to Calculate, Analyze, and Increase AOV Without Hurting Conversion or Retention
Jack Browning
February 2, 2026
Blog

5 Takeaways From Moderating Our Clicks + Deterministic Views Webinar With Leading Platforms

What platform leaders agree on about attribution, deterministic views, and why clicks alone can’t explain modern buying behavior.
Zach Sherrod
January 29, 2026
Blog

SaaS Email Marketing: Strategies to Onboard, Engage, & Retain Your Users

Design Effective Lifecycle Email Campaigns
Jack Browning
January 27, 2026
Blog

Ensuring Data Reliability: How to Trust Your Marketing Analytics

Trustworthy Data for Reporting, Attribution, & Decision-Making
Jack Browning
January 21, 2026
Blog

Ad Operations 101: How Digital Ads Get Delivered

Ad Ops Systems, Workflows, and Delivery Mechanics
Jack Browning
January 19, 2026
Blog

How to Build a Customer Acquisition Funnel (Step-by-Step Guide)

Designing, Measure, and Optimize Customer Acquisition
Jack Browning
January 15, 2026
Blog

Mid-Funnel Strategies: Nurturing Prospects from Consideration to Intent

Don’t Lose Momentum Mid-Funnel
Jack Browning
January 12, 2026
Blog

Measuring Brand Performance: How to Track Awareness, Loyalty, & Perception

Connect Brand Health to Real Business Impact
Jack Browning
January 8, 2026
Blog

Points of Parity vs. Points of Difference: Finding Your Brand’s Competitive Sweet Spot

Meet Category Expectations While Standing Out in Meaningful Ways
Jack Browning
January 6, 2026
Blog

Performance Marketing Channels: A Guide to PPC, Affiliates, & More

Your end-to-end playbook for selecting the right performance channels
Jack Browning
January 2, 2026
Blog

What Is the Meta Conversions API? Implementing Server-Side Tracking in a Privacy-First World

Pair Pixel with CAPI for Accurate Measurements
Jack Browning
December 29, 2025
Blog

Gamification Marketing: Using Game Mechanics to Boost Ad Engagement & Attribution

How can gamification help your marketing ads and attribution?
Jack Browning
December 26, 2025
Blog

LinkedIn Segment Reporting: How to Analyze Your Ad Audiences on LinkedIn

Use LinkedIn for Smarter Targeting, Creative, and Budget Decisions
Jack Browning
December 22, 2025
Blog

Cyber Week 2025: A Data‑Driven Look at Performance and Strategy

A data-driven look at how DTC brands actually performed during Cyber Week 2025, and why you should adjust your channel mix, pacing, and benchmarks before next year.
Brayden Cruz
December 18, 2025
Blog

Second-Party Data: Tapping Into Trusted Partner Data for Marketing

A Practical Guide to Partner-Sourced Data
Jack Browning
December 15, 2025
Blog

Is Your Company Data-Mature? Understanding Data Maturity Models for Marketing

Is Your Team Really “Data Driven?”
Jack Browning
December 11, 2025
Blog

Introducing Incrementality by Northbeam: Automated Lift Testing You Can Trust

Run incrementality tests end-to-end inside Northbeam—automated design, rigorous validation, and unified results alongside your MTA and MMM for confident, daily decision-making.
Bryan Bumgardner
December 3, 2025
Blog

Reporting on Marketing Automation Performance: Proving the ROI of Your Drip Campaigns

Measure, Attribute, and Prove Business Value
Jack Browning
December 2, 2025
Blog

Marketing Funnel Automation: Scaling Engagement on Autopilot

Build, Automate, and Measure
Jack Browning
November 26, 2025
Blog

Why New Customer ROAS Matters More Than Blended Metrics

Why optimizing to New Customer ROAS (nROAS) — not blended ROAS — is the only way to scale net‑new growth, with a simple daily workflow to make it operational.
CJ Hunter
November 20, 2025
Blog

Channel Strategy: How to Choose the Right Marketing Channels for Your Business

Evaluate, Test, and Optimize Your Marketing Channels
Jack Browning
November 17, 2025
Blog

Ad Fatigue in Digital Marketing: How to Recognize & Remedy It

How to Know When Your Audience Has Seen Enough
Jack Browning
November 13, 2025
Blog

Churn Analysis: Identifying Why Customers Leave (And How to Win Them Back)

Uncover Churn Drivers and Build Stronger Retention Strategies
Jack Browning
November 10, 2025
Blog

Funnel Creation Made Simple: How to Map Out Your Marketing Funnel

Map, Measure, and Optimize the Customer Journey
Jack Browning
November 10, 2025
Blog

Kill Last‑Click Bias: A Simple Playbook for Reads During BFCM

A practical, windowed-read playbook—short for capture, longer for prospecting—to avoid last‑click bias during Cyber Five.
Andrew Kaszuba
November 7, 2025
Blog

The Cyber Five Pattern: What to expect Heading Into BFCM

Planning Cyber Five with pattern‑based pacing and clear measurement reads.
Brayden Cruz
November 5, 2025
Blog

What Is MAU? Tracking Monthly Active Users to Gauge Growth

Learn what Monthly Active Users (MAU) means, how to measure it accurately, and how to use MAU trends to improve product engagement, retention, and growth.
Jack Browning
November 3, 2025
Blog

User Segmentation Strategies: How to Personalize Marketing for Every Audience

Learn how to build and activate user segments that power personalized marketing, boost engagement, and drive long-term customer loyalty.
Jack Browning
October 31, 2025
Blog

Which Campaigns Benefit Most from C+DV? Prospecting, Reach/Traffic, and Retention by the Numbers

Learning How C+DV Evens the Playing Field
Andrew Kaszuba
October 29, 2025
Blog

Fogg Behavior Model: Motivation, Ability, and Prompts

Apply Behavior Design Principles to Your Marketing Strategy
Jack Browning
October 27, 2025
Blog

Lifecycle Marketing 101: Engaging Customers at Every Stage of the Journey

Build Customer Relationships That Last
Jack Browning
October 25, 2025
Blog

Benchmarks & Stoplights: Turning Data Into Daily Decisions for Ad Optimization

Turn your best performance days into a live decision system with clear green, yellow, and red signals—so your team knows exactly when to scale, pause, or pivot.
CJ Hunter
October 22, 2025
Blog

Behavioral Data In Marketing: How User Behavior Drives Growth

Optimize journeys and personalize experiences
Jack Browning
October 20, 2025
Blog

Cohort Analysis for Marketers: Uncovering Trends In Customer Behavior

Learn how to use cohort analysis to track retention, forecast LTV, and drive sustainable growth.
Jack Browning
October 17, 2025
Blog

User Stickiness: The Metric to Measure Customer Engagement (and How to Improve It)

Discover how to calculate and improve user stickiness (DAU/MAU) — the key metric for measuring customer engagement and loyalty.
Jack Browning
October 15, 2025
Blog

The PESO Model: Integrating Paid, Earned, Shared, and Owned Media

Learn how the PESO model unifies Paid, Earned, Shared, and Owned media into one powerful strategy.
Jack Browning
October 14, 2025
Blog

7 Reasons Your Awareness Campaigns Aren’t Driving Revenue

How evolving attribution models, creative strategy, and platform dynamics are redefining top-of-funnel success this BFCM season.
Brian Bumgardner
October 9, 2025
Blog

First vs Second vs Third-Party Data: What Are They and Why They Matter

Learn the differences between first-, second-, and third-party data.
Jack Browning
October 7, 2025
Blog

How Omnilux Drove a 659% ROAS Lift on Pinterest with Northbeam’s Clicks + Deterministic Views

A case study with Northbeam's newest attribution model.
Bryan Bumgardner
October 7, 2025
Blog

Introducing Clicks + Deterministic Views by Northbeam

A revolutionary new viewthrough model, now available in Northbeam.
Bryan Bumgardner
October 2, 2025
Blog

Contextual Targeting In Advertising: Reaching Audiences Without Cookies

Discover how contextual targeting delivers privacy-first, high-performing ads without cookies.
Jack Browning
September 29, 2025
Blog

Zero-Party Data: The New Gold Standard in Privacy-First Marketing

Learn best practices for collection, activation, and governance to drive trust and ROI.
Jack Browning
September 23, 2025
Blog

The Marketer’s Guide to Customer Journey Mapping

Turn messy customer paths into data-driven strategies for growth
Jack Browning
September 22, 2025
Blog

A Beginner’s Guide to Marketing Attribution: Understanding the Fundamentals

Learn what marketing attribution is and how to harness its power in an ever-changing digital landscape
Jack Browning
September 18, 2025
Blog

The Explore–Exploit Cycle of Meta’s Algorithm

Why Meta’s algorithm makes performance swing — and how to ride the cycle instead of panicking through the dips.
Andrew Clay
September 17, 2025
Blog

Probabilistic vs. Deterministic Attribution Approaches In a Cookieless Future

Combine probabilistic and deterministic models for future-proof attribution
Jack Browning
September 15, 2025
Blog

Multi-Touch Attribution Models: A Complete Guide to Measuring Every Marketing Touchpoint

Understand, compare, and implement MTA for smarter marketing measurement
Jack Browning
September 10, 2025
Blog

What Is GCLID? Complete Guide to Google Click Identifier

Learn what GCLID is, how it works, and why it’s essential for accurate Google Ads tracking.
Jack Browning
September 8, 2025
Blog

Meta’s Sensitivity Category Restrictions: A Guide for Ecommerce Brands

How to get to grips with Meta's privacy restrictions
Jack Browning
September 5, 2025
Blog

Marketing Efficiency Ratio (MER): Definition, Benchmarks, and How it Differs from ROAS

Use MER and ROAS Together for Smarter Decisions
Jack Browning
September 3, 2025
Blog

Beyond Walled Gardens: How Marketers Can Thrive in a Fragmented Digital Landscape

Embrace open web strategies in the evolving digital ad landscape
Jack Browning
September 2, 2025
Blog

Beyond ROAS: Fundamentals of Advertising In 2025

Why relying on ROAS alone can stunt growth—and the metrics that reveal if your ads are truly building a brand.
Andrew Clay
August 29, 2025
Blog

What is fbclid? A Complete Guide to Facebook Click Identifiers and Tracking Ad Performance

This small URL parameter powers big improvements in Meta ad attribution
Jack Browning
August 28, 2025
Blog

iOS 26 Won’t Kill Your UTMs – Here’s Proof

Despite headlines warning of doom, our testing shows iOS 26 leaves Northbeam’s UTMs untouched.
Bryan Bumgardner
August 27, 2025
Blog

What is Media Mix Modeling (MMM)?

Wondering what exactly comprises Media Mix Modeling? Get a comprehensive overview of MMM
Jack Browning
August 22, 2025
Blog

What Is Incrementality In Marketing? A Guide to Measuring True Campaign Impact

The Critical Role of Attribution Models in Unlocking Growth
Brayden Cruz
August 20, 2025
Blog

UTM Tracking 101: How to Use UTM Parameters to Measure and Improve Campaign Performance

Learn how to use UTM parameters to track campaign performance, improve attribution, and optimize ROI with this step-by-step guide for marketers.
Jack Browning
August 14, 2025
Blog

What Is Data-Driven Marketing? A Complete Guide to Transforming Your Marketing Strategy with Data

Leverage data to improve your marketing strategies
Jack Browning
August 8, 2025
Blog

What Is ROAS? A Beginner’s Guide to Return on Ad Spend

Learn why ROAS matters and how to maximize your returns
Jack Browning
April 29, 2025
Blog

What is AppLovin and How to Leverage it For Marketing Success

Why DTC brands are flocking to AppLovin, and how to make it work for you
Drew Carr
April 15, 2025
Product news

Northbeam’s Profitability Benchmarks: Tailored Performance Targets for Your Business

Define success on your terms with data-driven performance targets
Jack Browning
March 11, 2025
Blog

Creating a Seamless Omnichannel Marketing Strategy: Tips & Best Practices

Mastering Omnichannel Marketing by creating a Seamless, Data-Driven Customer Journey
Jack Browning
February 25, 2025
Blog

Beyond Acquisition: Why Retention Should Be Every Marketer’s Priority

Shifting Focus: Why Retention Is the Key to Sustainable Growth and Profitability
Jack Browning
February 13, 2025
Blog

Super Bowl 2025 Advertising Trends & Performance Analysis

The Big Game, Big Spends, and Even Bigger Marketing Moves
Drew Carr
February 11, 2025
Blog

Ad Spend Optimization: How to Get More ROI from Every Marketing Dollar

Stop Wasting Ad Spend: How Smarter Strategies and Tools Can Maximize ROI
Jack Browning
February 4, 2025
Blog

5 Strategies to Maximize ROI During Economic Uncertainty

Use data-driven techniques to thrive during challenging times
Jack Browning
January 14, 2025
Blog

Top Marketing Metrics to Track for Long-Term Success

Track these essential metrics to drive sustainable growth
Jack Browning
January 6, 2025
Product news

Announcing Metrics Explorer: Correlation Analysis in Northbeam

Discover hidden relationships in your data with Northbeam's newest tool.
Bryan Bumgardner
December 13, 2024
Blog

BFCM 2024 Predictions: How Did We Do?

Wins, surprises, and lessons for 2025
Jack Browning
November 13, 2024
Blog

What is Pixel Tracking?

Unlock the Power of Pixel Tracking for Better Marketing Insights
Jack Browning
August 21, 2024
Blog

Accounting Modes 101: What Marketers Need to Know

Understanding cash snapshot and accrual performance modes
Jack Browning
August 13, 2024
Blog

Google Chrome Won’t be Deprecating Cookies — Yet

Google's decision to retain third-party cookies, and what it means for you
Jack Browning
July 24, 2024
Blog

2025 Marketing Trends to Watch Out For: Part 2

CTV growth, evolving search, nano-influencers, and data privacy
The Northbeam Team
July 17, 2024
Blog

2025 Marketing Trends to Watch Out For: Part 1

Navigating a Shifting Landscape of Generative AI, Social Media, and Data Privacy
The Northbeam Team
June 27, 2024
Blog

What is Marketing Intelligence Software?

Capture the right data for informed marketing decisions
Jack Browning
June 21, 2024
Blog

What is Marketing ROI and How Can You Improve It?

Understand and enhance your marketing ROI
Jack Browning
June 10, 2024
Blog

Media Mix Modeling (MMM): Build or Buy?

Evaluating the best approach to implementing MMM
Jack Browning
June 4, 2024
Blog

The Marketer’s Guide to AI

How modern marketers can best harness the power of AI
Drew Carr
May 29, 2024
Blog

The 2024 Guide to Incrementality

A guide to measuring marketing impact
Drew Carr
April 22, 2024
Blog

The Future with YouTube Advertising

Navigating rising digital ad costs with Northbeam
Craig Graham
April 15, 2024
Blog

Serious Data For Serious Growth: How Northbeam Enables HexClad To Stay Efficient with Scale

Leveraging Northbeam for scalable efficiency
Jack Browning
March 27, 2024
Blog

Why You Should Care About MTA, MMM, and Incrementality

Transform Your Marketing Performance
Jack Browning

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