# Media mix modeling, bespoke **for modern commerce.**

From daily optimizations to real-time forecasting, Northbeam’s MMM+ is bespoke for the challenges of modern marketing.

#### Trusted by 800+ companies

## What sets **MMM+ apart?**

Expert support, native MTA and browser-based dashboards, and unique features for modern marketing strategies.

### Promotional and sales sensitivity.
Understand the incremental lift from your ad dollars during key sales periods.

### Daily optimizations and model training.
Adjust your forecasts and budget allocations daily, not quarterly.

### Accurate and flexible data inputs.
The only MMM that can ingest native MTA data, plus flexibility for exogenous features.

### Forecast and maximize your ROI **before spending a dime.**
MMM+ helps you understand when and how much to spend on your key channels during promos and peak seasonality.

### Understand where **and how much** to spend.
Execute and adjust your plans with live daily performance forecasts, with recommendations, optimizations, and ideal spend scenarios provided for every step of your strategy.

### Integrate Northbeam’s rich MTA data for **unparalleled accuracy.**
Discover deep relationships between your performance and external variables.

### Keep score of what **drives incremental performance.**
Find daily opportunities to scale efficiently and avoid diminishing returns across your entire strategy.

### Customizable, in-browser views with **dynamic dashboards.**
No more static exports—evaluate the future performance of your strategic ideas in real-time.

## Hear what **our customers** say.

“I check in every day. Our CFO checks in. Our CEO checks in. It’s the first look of the day for all of us.”

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**Claire Yi**\
VP of Growth at Grüns  
[Read the case study](https://www.northbeam.io/post/gruns-power-play-how-northbeam-became-the-daily-fix-for-a-fast-growing-brand)

“I’m not really sure how I would do my job without Northbeam. We’re really excited to continue partnering with Northbeam as privacy changes make our jobs just that much harder.”

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**April Lonchar**\
Manager of Growth Strategy  
[Read the case study](https://www.northbeam.io/post/profitable-cacs-lifetime-value-and-red-zones-how-dr-squatch-uses-northbeam)

“Northbeam provides us with insights into our performance and shows us where we can improve, and the machine learning capabilities were better than the models that the competition was offering.”

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**Quinten Stanier**\
President of Omnilux  
[Read the case study](https://www.northbeam.io/post/the-best-of-art-and-science-why-omnilux-uses-northbeam-to-make-crucial-marketing-decisions)

“When it comes to strategic decision-making, Northbeam is the only companion I trust. I rely on it every single day, and my team wouldn’t be where we are without its insights.”

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**Derek Lauermann**\
Director of Paid Media at Gardyn  
[Read the case study](https://www.northbeam.io/post/gardyns-data-driven-bloom-how-northbeam-helped-power-their-growth)

“With Northbeam, we unlocked attribution at the tactical level and creative level, which allowed us to scale our programs and justify our investments.”

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**Dan Gallagher**\
Director of Performance Marketing at Timex Group  
[Read the case study](https://www.northbeam.io/post/how-timex-achieved-record-growth-with-northbeam)

“We’ve tried all kinds of agencies, vendors, and softwares and Northbeam was the ones that really knew what we were doing as a growth marketing operation.”

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**Cameron Bush**\
Director of Growth Marketing at Hexclad  
[Read the case study](https://www.northbeam.io/post/serious-data-for-serious-growth-how-northbeam-enables-hexclad-to-stay-efficient-with-scale)

## **Northbeam is the industry leader** in marketing attribution.

With every Northbeam plan, you get:

### Profit Benchmarks.
Measure all your ads against performance targets.

### Clicks + Deterministic Views.
Incorporates impression data from participating ad platforms for a more accurate view of performance.

### Northbeam Apex.
Power your ad algorithm delivery off your first-party data with this exclusive integration.

## The modern growth marketer’s **secret weapon.**
Discover how Northbeam’s first-party data can transform your marketing.