# **Optimize your ad algorithms** with first-party MTA data.

Northbeam Apex connects your first-party data to multiple ad algorithms, giving your campaigns more signal for stronger results. Now available for Meta and Axon.

#### Trusted by 800+ companies

APEX Supported platforms

## **Seamless integration** with leading ad platforms.

### **Supercharge your campaigns** with Northbeam Apex.

Apex automatically integrates Northbeam’s innovative attribution data into Meta and Axon’s ad algorithms, optimizing key metrics throughout the customer journey in your Meta and Axon campaigns. No dev work required.

Omnichannel performance

### Go deeper than the Conversions API for **maximum precision.**

By providing ad-level performance data, Northbeam Apex helps Meta’s algorithms better understand your omnichannel customer journey, driving stronger, more efficient Meta performance.

### **Watch your campaigns climb** with the push of a button.

Northbeam’s innovative MTA data provides Meta and Axon with accurate, actionable insights, meaning simply switching on Apex could lift performance in your ad account by as much as 30% without changing your strategies or campaign setups.

## Apex is **the competitive advantage** for scaling businesses.

"I check in every day. Our CFO checks in. Our CEO checks in. It’s the first look of the day for all of us."

Claire Yi  
VP of Growth at Grüns  
[Read the case study](https://www.northbeam.io/post/gruns-power-play-how-northbeam-became-the-daily-fix-for-a-fast-growing-brand)

"I’m not really sure how I would do my job without Northbeam. We’re really excited to continue partnering with Northbeam as privacy changes make our jobs just that much harder."

April Lonchar  
Manager of Growth Strategy  
[Read the case study](https://www.northbeam.io/post/profitable-cacs-lifetime-value-and-red-zones-how-dr-squatch-uses-northbeam)

"Northbeam provides us with insights into our performance and shows us where we can improve, and the machine learning capabilities were better than the models that the competition was offering."

Quinten Stanier  
President of Omnilux  
[Read the case study](https://www.northbeam.io/post/the-best-of-art-and-science-why-omnilux-uses-northbeam-to-make-crucial-marketing-decisions)

"When it comes to strategic decision-making, Northbeam is the only companion I trust. I rely on it every single day, and my team wouldn’t be where we are without its insights."

Derek Lauermann  
Director of Paid Media at Gardyn  
[Read the case study](https://www.northbeam.io/post/gardyns-data-driven-bloom-how-northbeam-helped-power-their-growth)

"With Northbeam, we unlocked attribution at the tactical level and creative level, which allowed us to scale our programs and justify our investments."

Dan Gallagher  
Director of Performance Marketing at Timex Group  
[Read the case study](https://www.northbeam.io/post/how-timex-achieved-record-growth-with-northbeam)

"We’ve tried all kinds of agencies, vendors, and softwares and Northbeam was the ones that really knew what we were doing as a growth marketing operation."

Cameron Bush  
Director of Growth Marketing at Hexclad  
[Read the case study](https://www.northbeam.io/post/serious-data-for-serious-growth-how-northbeam-enables-hexclad-to-stay-efficient-with-scale)

# **Maximize ad efficiency** with the press of a button.

World-class marketing strategy needs world-class tools. Give yourself the edge with Northbeam.